As your social calendar fills up for the season, you may like to plan the makeup looks you’ll wear to each event. Or maybe you want to learn how to create one makeup look that you can wear across most events or occasions. Soft tones, long lashes, and a touch of shimmer make soft glam makeup a sophisticated makeup look that wears beautifully on any occasion. Ahead, learn how to create a beginner-friendly, soft glam makeup look with tips by Lancôme’s National Makeup Artist Robert Cook (@RobertLancomeUSA).
What Is Soft Glam Makeup
Soft glam makeup is a natural and polished makeup look characterized by neutral and warm tones, blended lines, and a touch of shimmer to play up your natural beauty. Skin has a natural finish with the warmth of bronzer, while eyes are adorned with soft shadows, mascara, and optional soft-smudged eyeliner. Eyebrows are filled yet fluffy and lips are topped with nude or soft pink shades. Soft glam makeup can be your go-to makeup style for occasions where elegant, yet understated makeup is the goal, like weddings and holiday festivities, just to name a few.
What Is Considered Glam Makeup?
In contrast to soft glam, glam makeup is more dramatic, experimental, and ready to make a bold statement. Glam makeup is characterized by utilizing vibrant, dark, or metallic colors, pops of color, and incorporating elements like full-coverage foundation, gloss or glitter, and graphic liner. With a glam look, you might use techniques like contouring and highlighting, applying setting spray or powder, adhering false eyelashes, and creating a statement lip. With glam makeup, your creativity is your biggest asset.
Skincare Prep for Soft Glam Makeup
Your skincare routine is essential for effective makeup application. You may prefer to keep your routine light and easy with a day cream and sunscreen. If you have a party or an event to attend, it’s worth taking a little more time with your skin to ensure makeup lays smoothly and lasts longer than the festivities.
If you have dry skin, this step could be a game changer. Prep skin with a hydrating mask, like our Advanced Génifique Hydrogel Melting Sheet Mask, for a blast of hydration. This sheet mask instantly plumps and smooths visible skin texture to bring back your natural glowing radiance.
Advanced Génifique Hydrogel Sheet Mask（新精华肌底液水凝胶薄片面膜）
焕彩美颜
Next, hydrate the eye contour. This helps to prevent dry patches and an uneven texture when applying eye makeup like concealer. Choose an eye cream or serum that’s hydrating and that can also address your areas of concern. If you have mature skin concerns like wrinkles and volume loss, opt for a firming eye cream, like our Rénergie Eye Cream. If your concern is puffiness, consider our Advanced Génifique Light Pearl Eye Serum, designed to help soothe and depuff. And for brighter under eyes, try our Advanced Génifique Eye Cream to visibly brighten the eye area.
RÉNERGIE EYE CREAM（新立体塑颜眼霜）
提拉和淡化黑眼圈
Advanced Génifique Light Pearl Eye Serum（睛采眼部精华液）
消除浮肿和提亮
Advanced Génifique Eye Cream（升级版嫩肌活肤眼霜）
保湿和亮肤
The last steps for skincare are moisturizing and sun protection. If you used the radiance-boosting Advanced Génifique Sheet Mask, you could skip the serum step and go straight for a moisturizer. Otherwise, start with a hydrating serum, like our Advanced Génifique Hydrating Serum, to address the visible signs of skin dehydration, like dullness (lack of radiance) and fine lines.
Next, apply a moisturizer to help lock in moisture and prevent water loss. Our Rénergie H.P.N. 300-Peptide Cream offers lightweight moisturization (great for humid climates) while helping to improve visible signs of aging, like wrinkles and lower-face sagging over time.
And last, finish your skincare routine with a broad-spectrum sunscreen. Lancôme’s UV Expert Defense SPF 50+ Primer & Moisturizer is a 3-in-1 broad-spectrum sunscreen, moisturizer, and primer, ideal for a supple, smooth makeup application and effective sun protection.
Common Mistakes When Creating Soft Glam Makeup
Creating a soft glam makeup look involves a delicate balance of enhancing features without overdoing it. Here are some common mistakes to avoid:
Neglecting Skin Prep: Soft glam looks best on well-prepped skin. Ensure your skin is clean, moisturized, and primed before applying makeup. This helps achieve a smooth application and enhances the overall radiance.
Over-Applying Foundation: Soft glam aims for a natural finish. Using too much foundation can make the skin look cakey and less like skin. Instead, opt for a lightweight foundation and build up coverage only where necessary.
Heavy Contouring: Soft glam can utilize subtle contouring, but is not necessary for the look. Harsh or heavy contouring can look too dramatic and detract from the natural effect that soft glam celebrates. If you choose to contour, use a light hand and blend thoroughly.
Using Bold Colors: Stick to neutral and soft tones for eyes, lips, and cheeks. Bright or dark colors can overpower the soft glam look. Choose eyeshadows, blushes, and lipsticks in soft pinks, nudes, or earthy tones.
Ignoring Proper Blending: Blending is crucial in soft glam makeup. Harsh lines or unblended shadow can look out of place. Take the time to blend eyeshadows and blush seamlessly into the skin.
Soft Glam Eye Makeup Tutorial
Grab your favorite neutral eyeshadow palette, like our Hypnôse Eyeshadow Palette in Nude Sculptural, with matte and shimmer shades to create your soft glam eyeshadow look. Follow this step-by-step makeup tutorial to get the look:
第 1 步： To start, apply a light pink or nude shade all over the lids for a wash of color.
第 2 步： Take your shadow brush and apply a medium pinky-nude shade in soft circular motions along the crease and outer corners. This adds dimension to the makeup.
第 3 步： Using a smaller shadow brush, apply a brown shade to the crease to add a smokey element and depth. For this more precise application, you can use a patting or pressing motion to apply the product and use tight circular motions to blend.
第 4 步： With the deepest shade in your Hypnôse palette, or a deep chocolate shade, take a liner brush and apply it close to the lash line. Build up the color intensity to your liking and experiment with a soft wing (don’t worry – wipe away mistakes with a cotton swab and keep working!). Using eyeshadow as eyeliner is a beginner’s best friend. It’s an easy way to add definition and a winged line without having to be perfect.
第 5 步： And finally, apply a light shimmer shade to the inner corners of the eyes. This highlights the eyes, making them appear brighter and more open.
第 6 步： A soft glam makeup look is not complete without long lashes. After applying soft glam eyeshadow, prep eyelashes with Cils Booster XL Lash & Mascara Primer, designed to help “make one coat of mascara look like two” says MUA, Robert Cook. Before your coat of mascara primer fully dries, start applying your favorite mascara. For black intensity and maximum volume, try Hypnôse Drama Mascara, our most volumizing black mascara that delivers up to 17X volume alone, and up to 21X volume when you prep lashes with Cils Booster.
Hypnôse 5-Color Eyeshadow Palette（梦魅 5 色眼影调色盘）
高度显色、长效持妆
Soft Glam Face Makeup
Soft glam makeup can be paired with your usual foundation and concealer routine, or you may like to try a full-coverage routine that’ll last into the wee hours of the morning if you need it to. For full-coverage and a natural matte finish, consider our Teint Idole Ultra Wear Foundation paired with Teint Idole Ultra Wear All-Over Full Coverage Concealer. What makes these formulas well suited for long events or occasions spent outdoors is that they feel lightweight and breathable on the skin while also resisting sweat & humidity that can budge the makeup. This way, you can feel confident on the dance floor or giving that speech, knowing your makeup will stay put and look perfected well into the night.
If skin looks pale after your foundation application, you may like to bring the natural warmth back into your skin. To do this, apply a bronzer, like our Teint Idole Ultra Wear Skin Transforming Powder Bronzer, that’s 1 to 2 shades deeper than your natural skin tone. Start applying bronzer to the areas where the sun naturally hits, like the forehead, cheekbones, nose, and jawline. Start along the perimeter of your face and work your way in for a natural, tanned glow.
For this look, MUA Robert Cook suggests applying lipstick as blush for “perfect lip and cheek harmony.”Take any of our L'Absolu Rouge Intimatte Blushing Nude Lipstick shades, like 210 Unspoken Feelings or another shade that complements your skin tone, and place color onto cheeks and the bridge of the nose and blend with your fingers or a blush brush.
专业提示：Warm the formula on the back of your hand before applying it to the face for controlled, buildable blending and preventing harsh lines.
Teint Idole Ultra Wear All Over Full Coverage Concealer（无痕舒适粉底系列遮瑕液）
全面覆盖，自然哑光妆效
Teint Idole Ultra Wear Skin Transforming Powder Bronzer（Teint Idole Ultra Wear 极致修容古铜粉）
富含维生素，长效持妆达 24 小时
L'ABSOLU ROUGE INTIMATTE（菁纯柔雾哑光唇膏）
实现长达 12 小时的舒适感和柔和哑光效果
Finish Soft Glam Makeup with Lipstick
To finish your soft glam makeup, swipe on your favorite neutral lipstick shade or a Blushing Nude Lipstick shade, like 210 Unspoken Feelings, to lips for a natural pout. Nude lipstick shades complement soft glam makeup beautifully while looking classic and sophisticated, perfect for any event or occasion.
L'ABSOLU ROUGE INTIMATTE（菁纯柔雾哑光唇膏）
实现长达 12 小时的舒适感和柔和哑光效果
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